PORTLAND, OR, January 22, 2015 – Janrain, the leading provider of Customer Identity Management technology, is featured in David Giannetto’s new book BIG SOCIAL MOBILE: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results. Giannetto offers insights to integrate social media, mobile technology and big data into traditional enterprise objectives, process and information to create personalized experiences and tangible improvements in revenue and profit.
“Most companies have not changed their business model to fully embrace the impact social and mobile have had on consumer interaction, nor have they taken advantage of technical advances that could significantly improve the customer experience and their own bottom line,” said business thought leader and author, David Giannetto. “It’s imperative they change how they play the game and starting using these digital initiatives to create tangible results. Technology and methodology must be blended together, one enabling the other to meet the evolving demands of a new social consumer in a new social economy. Janrain is exactly the type of company facilitating this change.”
In the book, Giannetto explains how the ease with which today’s consumer move seamlessly between the physical and digital environments they inhabit creates an exponentially more complex relationship between them and the companies seeking to turn them into customers. However, technology, when used properly, allows companies to overcome these challenges. Janrain does this by simplifying the complexity, enabling companies to truly understand their customers and personalize every interaction via social login. This allows companies to acquire new consumer information and recognize these consumers across all digital mediums and devices, collecting accurate customer profile data that drives marketing effectiveness through improved segmentation, personalization, targeting and interaction.
“Consumers are bombarded with irrelevant information and offers, with nearly half ignoring or abandoning a brand after receiving just two mistargeted communications. As a result, companies must deliver tailored experiences for each and every customer,” said Larry Drebes, Founder and CEO of Janrain. “David Giannetto understands the complex landscape and how Janrain delivers increased interaction and engagement with consumers.”
The future of how enterprises operate, market and interact with their consumers is changing. Where the industry once relied solely upon sales transactions and customer relationship management updates, they must now create consistent and personalized marketing messages and customer experiences from one interaction to the next, across both digital and physical touchpoints. BIG SOCIAL MOBILE not only explains the benefits and risks, the tools and techniques, but also provides a step-by-step program for how companies can become Big Social Mobile Enterprises.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
David F. Giannetto is widely recognized as one of today’s most influential thought-leaders working at the intersection of all things information, helping today’s leading brands adopt both the technology and methodology necessary to create, understand and utilize it to improve performance. He has been listed as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine and is the author of three books, including the award-winning The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and an SVP of Salient Management Company. More information at www.davidgiannetto.com or on twitter at @dgiannetto.