Portland, OR – August 23, 2012 – According to the results of the 2012 Online Registration and Password study released today by Janrain and conducted online by Harris Interactive, 58 percent of online adults have five or more unique passwords associated with their online logins and 30 percent of people have more than 10 unique passwords they need to remember. 38 percent of people think it sounds more appealing to tackle household chores – from folding the laundry to scrubbing toilets – than to try and come up with another new user name or password. Janrain commissioned Harris Interactive to field the study, which was conducted online between July 20-24, 2012 among a nationwide cross section of 2,208 adults.
“With all of the different websites consumers login to on a regular basis – from email and social networks to online banking and ecommerce sites – it’s no wonder people are struggling to remember such a large number of passwords,” said Larry Drebes, CEO of Janrain. “What’s surprising is that consumers think cleaning their bathroom, or in the extreme cases trying to solve world peace, sounds preferable to adding yet another password to the list.”
Most consumers know that it’s important to create a variety of strong, original passwords to protect their identity online. The problem however lies in trying to come up with different logins for a myriad of different sites…and actually remember them all.
Having to remember whether that secret combination of letters and numbers unlocks the online gate to a bank account or an Etsy account appears to be weighing heavily on many people; nearly four in 10 think taking on the problems of the world sounds more appealing.
Frustration with the registration process doesn’t end with the requirement to create a new username and password combination. The majority of adults prickle at the prospect of having to enter their personal information and register at another website. The problem may lie in the fact that most people are unclear as to how a site is using that information.
“While the findings clearly show consumer frustration at juggling so many online logins and passwords, people can make it easier on themselves,” continued Drebes. “By creating strong, secure passwords that are changed regularly for the identities they use the most, consumers can take their identity across the Web instead of registering or creating a new password at every site they visit via social login.”
For more information about Janrain, visit: http://www.janrain.com
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
This survey was conducted online within the United States by Harris Interactive on behalf of Janrain from July 20-24, 2012 among 2,208 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jenny Davis, firstname.lastname@example.org or 925-935-2558.