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Online Retailers Look to JanRain for Enhanced Customer Login and Engagement

Portland, OR, May 3, 2010 – JanRain, Inc., ( provider of the leading user management platform for the social Web, today announced four major e-commerce related sites representing a spectrum of online retailers have selected the company’s RPX solution to enable third-party authentication for consumers visiting their Websites. Sears, Diesel, RedPlum, and have all implemented JanRain’s SaaS offering to enable customers to easily login through a third-party identity provider including Google, Yahoo, Facebook ,Twitter, AOL and many others. JanRain’s retail client adoptions are indicative of a trend the company is seeing in the market as login, registration and publishing to the social networks become increasingly important to the growing online retail channel.

“Major retailers are really beginning to see the benefits of user-managed identity and are turning to JanRain to provide an innovative and robust solution that allows them to learn more about their customers to better engage with them,” said Brian Kissel, CEO, JanRain. “The diversity of clients within this industry shows the relevance of a third party login solution across the retail sector. Each of the customers we are highlighting today is leader within a specific part of the retail market.

Sears works with JanRain’s RPX to provide better convenience and choice to their customers. Diesel, and internet retailers specializing in coupons, and RedPlum, now enable third party authentication via RPX to streamline the user experience.

We selected JanRain to bolster user engagement on the site and saw our sign-up rate double within days of installation,” said Pete Mauro, Head of Product Management at “Working with JanRain allows us to provide our users with a full range of options. If we had chosen to support only one or two providers, we would have missed some great opportunities to serve our community.”

For more information on JanRain and RPX, please visit:

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit and follow @janrain.

Media Contact:

Jenny Davis, Dotted Line Communications