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Viewpoints Network Integrates JanRain RPX for Enhanced Login and Consumer Engagement for Sears and Kmart websites

Technology Implementation Integrates JanRain’s RPX Solution for Enhanced Login and Consumer Engagement into Social Reviews Platform

Chicago (PRWEB) July 1, 2009 – Viewpoints Network, a social technology and media company, announced today that it has integrated the JanRain RPX solution into its Viewpoints Technology Platform, enabling website visitors on Viewpoints or on one of their Viewpoints Technology Platform powered community sites to easily register and login with an existing account from AOL, Facebook, Google, MySpace, Twitter, Windows Live, or Yahoo! and instantly begin sharing their insights, experiences and product reviews.

The Viewpoints Technology Platform helps to harness the power of the social web by organizing data and content to improve decision making. By allowing consumers to create rich member profiles, Viewpoints is vastly improving the credibility and relevancy of consumer reviews and other contributed content. These profiles help in-market consumers who are actively doing research to make smarter decisions by finding reviews and advice from other like-minded individuals who share similar interests and tastes. Rather than ask consumers to create yet another website-specific username, password, and profile which can be a deterrent to engagement, consumers visiting Viewpoints, or a Viewpoints Network community such as MySears, or MyKmart, will have the option to register, login, and build out their profiles based on existing identities stored at AOL, Google, Facebook, MySpace, Twitter, Windows Live, or Yahoo!.

Built on web 2.0 open standards including OpenID, OAuth, Portable Contacts, Activity Streams, and Microformats, and leveraging related technologies such as Facebook Connect, Sign in with Twitter, and MySpaceID, JanRain’s RPX solution is able to deliver and sustain market leading functionality for its customers and partners. This is a rapidly evolving space where identity providers, services, and technical protocols are expanding and improving daily. By partnering with the pioneer and leader in third party authentication and profile management solutions, Viewpoints can continue to deliver best of breed capabilities to its clients now and in the future.

“As the social web becomes a bigger part of our everyday interactions and the boundaries separating the myriad of social networks blur, portable online identities will become critically important,” commented Matt Moog, Founder and CEO of Viewpoints Network. “By integrating JanRain’s RPX product into our platform we instantly bring a market leading third party registration and login offering to our clients that makes it seamless for our community members to easily connect their social graph and activity streams across the web.”

“By leveraging RPX on its platform, Viewpoints can realize the benefits of a completely turnkey, secure, enterprise-class software as a service (SaaS) solution and allow its clients’ websites to offer a more intuitive and customized user experience that leverages existing profile data that a consumer brings to their site from AOL, Facebook, Google, MySpace, Twitter, Windows Live, Yahoo!, or other OpenID accounts.” stated Brian Kissel, CEO of JanRain. “Viewpoints has executed one of the best implementations of our technology we’ve seen and we’ve enjoyed working with the their team to help them deliver innovative solutions that increase registration and login rates while also enabling instant engagement with the consumer.”

Viewpoints Technology Platform is a fully configurable, customizable and scalable platform that offers brands the ability to develop robust online communities to engage and respond to their customers. More than just a ratings and reviews platform, Viewpoints Technology Platform combines social features such as friending, commenting, private messaging, photos, reputation rankings, RSS feeds, and strong social networks connections, with valuable customer feedback such as reviews, discussion boards, idea submissions and ranking.

About Viewpoints

Founded in 2006, Viewpoints Network is a social technology and media company focused on helping consumers make smarter decisions. Viewpoints specializes in building communities and motivating “social influencers” to share their experiences by writing reviews, blogs, and how to guides while also participating in forums and contributing ideas that can be voted on. The Viewpoints Technology Platform helps to organize and present those contributions to enable other consumers to make purchase decisions. The Viewpoints Technology Platform powers and branded communities for customers like Sears Holdings ( Viewpoints Network, LLC is a privately held company headquartered in Chicago.

About JanRain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit and follow @janrain.


Melissa Lederer
(312) 543-9537

Tore C. Steen
JanRain, Inc.