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Social LogIn – the future for customer engagement?

Growing numbers of brand websites, from retail to media – now demand user registration in order to capture key customer data, improve understanding and drive better interaction and engagement. But what value is actually being derived? Russell Loarridge, European Sales Director at Janrain looks at why social login - the ability for consumers to use their social media identity to register and log in to a brand’s website - should be available as an alternative to registration forms.

Digital Strategy Consulting