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Nielsen Marketing Cloud gives you access to a universe of Nielsen audience data to understand your customers and enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with Nielsen Marketing Cloud. By combining Janrain with the customer and audience data via Nielsen Marketing Cloud, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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