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SAP Hybris Marketing Cloud empowers your business to understand its customers and to engage with them intelligently. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with SAP Hybris. By combining Janrain with the customer and audience data via SAP Hybris, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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