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IBM Watson Customer Experience Analytics allows you to view your sites and apps from the customer perspective to discover opportunities. It provides a seamless, end-to-end view of the customer experience to understand and optimize every journey and gives you the insights you need to resolve issues, boost conversions and maximize lifetime customer value. For a deeper understanding of your customer, Janrain integrates demographic and psychographic elements into a unified customer profile. By tracking registration and login activity, and correlating customer profile data with website usage behaviors, you convert anonymous visitors on your site into known customers and improve your marketing ROI.
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