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Experian’s U.S. ConsumerView marketing database covers over 300 million individuals and 126 million households. With the freshest data compiled from hundreds of public and proprietary sources, Experian has thousands of powerful data points to help marketers reach their targeting goals, including demographics, purchasing habits, lifestyles, interests and attitudes. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with Experian. By combining Janrain with consumer data from Experian, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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