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BlueConic is the world’s simplest and most accessible customer data platform. BlueConic harnesses the data required to power the recognition of an individual at each interaction & then synchronize intent across the marketing ecosystem. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with BlueConic. By combining Janrain with the customer and audience data via BlueConic, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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