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Adobe Audience Manager is the industry’s first data management platform that consolidates audience information from all available sources. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data, and synchronize that data with Adobe Audience Manager for richer audience segmentation and targeting. By combining Janrain with the audience data collected via Adobe Audience Manager, marketers can use this richer data set for audience analytics or to create segments for targeted advertising.
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