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The AppNexus enterprise technology platform harnesses the power of data science and machine learning to drive audience acquisition, engagement and monetization in real time and at scale. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with AppNexus. By combining Janrain with the customer and audience data via AppNexus, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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