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Oracle BlueKai is the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with Oracle BlueKai’s Data Management Platform (DMP). By combining Janrain with the customer and audience data via Oracle BlueKai, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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