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dataxu's TouchPoint DSP enables marketing professionals to connect with real people across all channels to capture attention when & where it matters most. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with dataxu. By combining Janrain with the customer and audience data via dataxu, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.

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