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The Neustar Identity Data Management Platform (IDMP) solves your people-based marketing challenges by making connections across online and offline touchpoints to create a unified, neutral, view of identity that makes people-based marketing possible. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with Neustar. By combining Janrain with the customer and audience data via Neustar, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.
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