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Nielsen DMP

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. Janrain’s integration enables marketers to collect first-party demographic, psychographic and behavioral customer profile data and synchronize that data with Nielsen DMP. By combining Janrain with the customer and audience data via Nielsen, marketers can implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI.

Nielsen DMP

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