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Beyond purchase history and product registrations, consumer identity data can be used to heighten customer experiences, trust and loyalty. The Janrain Identity Cloud® takes you beyond demographic data to give you individual behavioral and personal preference insights and aggregate, segmented intelligence on customer interactions with your brand’s digital properties and apps. Our robust reporting, psychographics, propensity models and behavioral models let you optimize customer journeys and identify key points of activation.

Customer insights

Using our native reporting tools or by integrating with most web analytics and business intelligence applications, Janrain gives your marketing and product development teams the insights they need to make informed decisions and improve your brand’s relationship with your customers.

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Customer segments

Janrain segments appends pre-defined segments into each customer record. Segment data includes sector of generation, frequency of social use, geographic details, education and employment status, areas of interest and level of engagement.

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Customer journey analytics

Janrain gives you unrivaled customer insights by tracking anonymous visitors’ digital fingerprints, building discreet histories of their individual actions and correlating those histories when visitors convert to known users. You get a complete history of customer activity—from anonymous to known—and a clearer picture of which paths lead to conversions.

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Progressive registration and profiling

Capture the information that you need to welcome visitors into your virtual community and request additional information over the course of your relationship for improved conversion and customer satisfaction. Customize which form fields are presented based on previous entries and existing customer profile data.

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"The impact of implementing Janrain is incredibly valuable as we seek to understand who our customers are, what
products they like or own, what value props are working and what marketing is driving sales."

- Matthew Moller, Director of Digital Engagement, Samsung

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the
Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable
seamless and safe customer experiences – while providing your organization with deep customer insights.

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