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Customer Insights

Actionable data is a central benefit of the Janrain Identity Cloud®. Our dashboards, reporting and segmentation tools transform 
vast amounts of customer data into digestible and usable information. Using our native reporting tools or by integrating with 
most web analytics and business intelligence applications, Janrain gives your marketing and product development teams the 
insights they need to make informed decisions and improve your brand’s relationship with your customers.

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 Sharp customer insights

Sharp customer insights

Transform your personalization and targeting strategies with beautiful dashboards that empower you to visualize and segment customer profile data based on any demographic, psychographic or behavioral attributes stored with Janrain. Improve conversions and make better decisions with rich insights into social login trends, registration events, activities, and social sharing metrics.

 Powerful data segmentation tools

Powerful data segmentation tools

Easily visualize and segment your customer profiles for more personal — and successful — interactions. A reporting dashboard built for marketers lets you segment customers based on any profile attributes and gives you deep insights into the demographic and psychographic makeup of your consumers.

 Social login and registration conversion analytics

Social login and registration conversion analytics

Identify the most popular networks for social login on your site, then tailor your registration experience to increase conversions. Cross reference registration and login data with dates of specific campaigns, IP domain data, device type and network preferences.

 Shared content and referral traffic tracking

Shared content and referral traffic tracking

Learn who is sharing your site content through social networks and email. Janrain measures referral traffic to your site and provides intuitive reports that analyze sharing behavior based on social network, time period, device type and other customer profile data.

 Web analytics integration

Web analytics integration

Integrate social login information, sharing analytics and profile data attributes into your web analytics platforms for deeper analysis. Track registration and login events within your analytics conversion funnels and correlate customer profile data with website usage behaviors. Janrain integrates with popular web analytics platforms such as Adobe SiteCatalyst, Google Analytics, Coremetrics and Webtrends.

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.

Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.
Overview  Next feature 

For more than 15 years, Janrain has been responsible for maintaining the customer data of the world’s leading consumer brands. Our platform can help marketing teams make sense of all this rich data and make it easier than ever for brands to build targeted communications across all channels.

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