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Customer Insights

Janrain Customer Insights is the component of the Janrain Identity Cloud® that enables you to put your customer identity data to work. Our customer data analytics tools convert user data into actionable intelligence that help your enterprise succeed. Powerful reporting, data analysis and visualization tools let you transform vast amounts of customer data into usable information.

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Customer insights for a 360-degree omnichannel view of the customer journey

Get a 360-degree omnichannel view of the customer journey

Get a comprehensive data-driven look at your customers across web, mobile, and IoT. Understand trends such as demographics, regional distribution, behavior or preferences. Reveal what matters, recognize patterns, and anticipate customer needs so you can optimize customer experience for mutual benefit.

Janrain Customer Insights give a clear, detailed analysis of consumer interaction with your brand or product. Customer data offers a strong picture of what prompts customers to purchase or re-purchase, and what stops them from purchasing. These insights and data ultimately help you grow your brand.

Customer insights to protect and monitor your identity data and systems

Protect and monitor your identity data and systems

Get real-time reports and dashboards of the health, usage and performance status of the Janrain Identity Cloud. Identify abnormal or malicious trends in activity and detect and prevent fraud attempts and attacks. Receive real-time alerts and share event data with your intrusion detection and monitoring systems, or your log management and SIEM platforms.

Customer insights to segment audiences and predict customer journeys

Segment audiences and predict customer journeys

Identify factors impacting customer attrition across all your channels and regions and improve visitor engagement and conversion rates throughout all stages of the customer journey. Dashboards built for marketers let you segment audiences based on profile attributes and provide customer insights into the demographic and psychographic makeup of your customers.

Customer insights to share content and track referral traffic

Shared content and referral traffic tracking

Learn who is sharing your site content through social media networks and email. Janrain measures referral traffic to your site and provides intuitive reports that analyze sharing behavior based on social network, time period, device type and other customer profile data.

Janrain Customer Insights Integrations - Adobe Analytics, Google Analytics, IBM Digital Analytics, Webtrends

Web analytics integration

Janrain Customer Insights integrate with all major digital and web analytics solutions, including Adobe Analytics, Google Analytics, IBM Customer Experience Analytics, Kissmetrics and Webtrends. The resulting deeper analysis allows you to easily correlate customer profile data with other data sources, like behavioral data or funnel conversion metrics, and base your decisions and entire business on customer intelligence.

About the Janrain Identity Cloud

As the first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights.

Follow the links below to get an overview of the Janrain Identity Cloud Services or proceed to information on additional features.
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Janrain customer insights for customer segmentation
Janrain customer insights for customer segmentation

For more than 15 years, Janrain has maintained the customer data of the world’s leading consumer brands, helping them build strong customer relationships. Our platform can help marketing teams make sense of all this rich customer behavior data and make it easier than ever for brands to build targeted communications across all channels, which ultimately increases customer loyalty.

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