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Detailed Customer Journey Analytics

Your customers’ journeys are the complete story of their actions – what drew them to your site, what content they engaged with, what led to their conversions. The Janrain Identity Cloud® identifies visitors and tracks them across visits to your domains even before they make themselves known to you. The result is a thorough portrayal of your customers and the data you need to improve conversion rates.

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The most detailed customer insights

The most detailed customer insights

Janrain gives you unrivaled customer insights by tracking anonymous visitors’ digital fingerprints, building discreet histories of their individual actions and correlating those histories when visitors convert to known users. With Janrain, you get a complete history of customer activity — from anonymous to known — and a clearer picture of which paths lead to conversions.

Next-level analytics

Next-level analytics

By looking at each unique customer journey and then determining the relevant commonalities between them, Janrain gives you the ability to go beyond outdated methods of understanding visitors’ behaviors. Customer Journey Analytics enables you to gain deeper insights by aggregating individual customer journeys into meaningful audience segments.

Built-in reporting

Built-in reporting

Our intuitive dashboards and reporting options make it easy to visualize customer journeys. Any identifying characteristic can be reported on, including point of referral, social profile data, device and network preferences, geographic and demographic data and on-app or on-site behaviors.

Broad integration

Broad integration

The Janrain Identity Cloud includes integrations with more than 160 on-premise and cloud-based systems — including marketing automation, CRM and business intelligence – giving you the ability to extend your customer journey intelligence to additional applications.

Manage multiple touchpoints and eradicate data silos

Manage multiple touchpoints and eradicate data silos

Your customers have multiple opportunities to interact with your brand – websites, microsites, social media, and mobile apps. Combine behavioral data from all of your properties with individual user profiles to gain a 360-degree view of your customers.

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.

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Customer Experience
Customer Experience

The Janrain Identity Cloud empowers you to deliver extraordinary customer experiences, boost consumer trust and loyalty and increase lifetime value with universal customer identities and more detailed user intelligence.

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