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Janrain segments gives you the clearest possible understanding of your customers – empowering your marketing team to create a personalized and productive customer journey. An add-on to the Janrain Identity Cloud®, Janrain Segments uses rich customer profile information to allow marketing teams to individualize outreach, serve appropriate content and improve conversion rates. Segmented data can be easily exported or integrated with marketing management, email, CRM and other systems.
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Janrain Segments appends pre-defined segments into each customer record. Segment data includes sector of generation, frequency of social use, geographic details, education and employment status, areas of interest and level of engagement.
Janrain Segments brings together demographic and behavioral data – including social media data – to give marketing teams deeper insights into consumer preferences and actions. The intelligence gained from Janrain Segments translates into better customer experiences, higher conversion rates and a strong return on your investment.
Janrain Segments integrates readily with marketing management, email, advertising and reward programs, CRM and business intelligence systems through rich APIs. Segment data can also be downloaded as a CSV for manual uploading.
By empowering marketers to create segments based on the particular behaviors, traits, preferences and other indicators of their highest-value customers, Janrain Segments allows brands to target and nurture these specific customer types – creating better customer experiences and encouraging repeat purchases
The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.
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The Janrain Identity Cloud empowers you to deliver extraordinary customer experiences, boost consumer trust and loyalty and increase lifetime value with universal customer identities and more detailed user intelligence.
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Hear featured guest Merritt Maxim, Principal Analyst at Forrester Research discuss the 5 areas of change needed for a successful digital transformation.
Accurate customer segmentation allows marketers to engage with each customer in the most effective way. The goal of segmenting customers is to decide how to relate to them in order to maximize the value of each customer to the business.
It can’t be said enough: data drives marketing. Time and again, we’ve found that what we think we know about customer behavior and their individual journey – what they want, where they go to get it, how they interact with brands, etc.
