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Powerful Customer Segmentation Tools

Janrain segments gives you the clearest possible understanding of your customers – empowering your marketing team to create a personalized and productive customer journey. An add-on to the Janrain Identity Cloud®, Janrain Segments uses rich customer profile information to allow marketing teams to individualize outreach, serve appropriate content and improve conversion rates. Segmented data can be easily exported or integrated with marketing management, email, CRM and other systems.

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A more detailed understanding

A more detailed understanding

Janrain Segments appends pre-defined segments into each customer record. Segment data includes sector of generation, frequency of social use, geographic details, education and employment status, areas of interest and level of engagement.

Gain holistic customer intelligence with segmented customer data reporting

Holistic customer intelligence

Janrain Segments brings together demographic and behavioral data – including social media data – to give marketing teams deeper insights into consumer preferences and actions. The intelligence gained from Janrain Segments translates into better customer experiences, higher conversion rates and a strong return on your investment.

Out of the box customer data integration

Out of the box customer data integration

Janrain Segments integrates readily with marketing management, email, advertising and reward programs, CRM and business intelligence systems through rich APIs. Segment data can also be downloaded as a CSV for manual uploading.

Better customer experiences

Better customer experiences

By empowering marketers to create segments based on the particular behaviors, traits, preferences and other indicators of their highest-value customers, Janrain Segments allows brands to target and nurture these specific customer types – creating better customer experiences and encouraging repeat purchases

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.

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Customer Experience
Customer Experience

The Janrain Identity Cloud empowers you to deliver extraordinary customer experiences, boost consumer trust and loyalty and increase lifetime value with universal customer identities and more detailed user intelligence.

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