Janrain segments gives you the clearest possible understanding of your customers – empowering your marketing team to create a personalized and productive customer journey. An add-on to the Janrain Identity Cloud®, Janrain Segments uses rich customer profile information to allow marketing teams to individualize outreach, serve appropriate content and improve conversion rates. Segmented data can be easily exported or integrated with marketing management, email, CRM and other systems.Contact us to get started
Janrain Segments appends pre-defined segments into each customer record. Segment data includes sector of generation, frequency of social use, geographic details, education and employment status, areas of interest and level of engagement.
Janrain Segments brings together demographic and behavioral data – including social media data – to give marketing teams deeper insights into consumer preferences and actions. The intelligence gained from Janrain Segments translates into better customer experiences, higher conversion rates and a strong return on your investment.
Janrain Segments integrates readily with marketing management, email, advertising and reward programs, CRM and business intelligence systems through rich APIs. Segment data can also be downloaded as a CSV for manual uploading.
By empowering marketers to create segments based on the particular behaviors, traits, preferences and other indicators of their highest-value customers, Janrain Segments allows brands to target and nurture these specific customer types – creating better customer experiences and encouraging repeat purchases
The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.Overview Next feature