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Progressive Profiles and Registration

A contact name and email are sufficient to begin most customer dialogues - and present a low threshold for converting website visitors to known persons. Adding just a phone number to an initial registration form decreases conversions by 5 percent. Progressive profiling allows you to capture additional data over the course of a customer’s lifecycle - welcoming prospects into your site and only capturing profile data as it is relevant to their journey.

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 Better conversion rates

Better conversion rates

Reducing the number of fields on your registration forms from ten to four can double your conversion rate. Capture less information initially to reduce the burden on new users, then request additional information over time as you progressively build trust and increase engagement while filling in missing customer details.

 Stronger customer profiles

Stronger customer profiles

A strong customer profile starts with background data, particularly the path a visitor traveled prior to registration. Janrain’s progressive profile tools let you build a strong customer profile - complete with their path to conversion - focused on the data needed to provide a positive customer journey.

 Conditional field input

Conditional field input

Our dynamic rules allow you to present form fields based on previous entries and existing customer profile data. Any data point can be used to create a show/hide rule for form fields, giving your brand the ability to align your queries with your customer’s geography, interests, and past behavior.

 Pre-registration data capture

Pre-registration data capture

Janrain tracks anonymous visitors’ digital fingerprints, building complete histories of their actions and relaying that data when visitors register on your site or app. Get full visibility into your customers’ interests and which paths lead to conversions.

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences - while providing your organization with deep customer insights. Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.

Overview  Next feature 

The Janrain Identity Cloud empowers you to deliver extraordinary customer experiences, boost consumer trust and loyalty and increase lifetime value with universal customer identities and more detailed user intelligence.

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