The Janrain Identity Cloud® puts control over consent clearly in your customers’ hands — where your customers want it
and where modern data standards require it. Your customers have the ability to update their preferences, including types
of communication, email and SMS preferences and how information is shared. Not only is this required for compliance
with GDPR and other data standards, it is what consumers now expect.
New data standards — such as GDPR — require businesses to give customers the ability to control consent. Giving your customers access to the Janrain Preference Center is an important aspect of managing consent responsibly and in accordance with GDPR and other security standards.
The Preference Center console provides access to multiple areas of consent — including email and other communication preferences and app settings. Your customers can get a clear snapshot of their consent profile and quickly make the adjustments they want.
The days of blanket consent are over. When brands put communication controls in their customers’ hands, they forge greater trust and customer loyalty. The Janrain Preference Center is not just about maintaining compliance, it’s also about building strong relationships.
The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights.