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Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

Customer Preference Center

The Janrain Identity Cloud® puts control over consent clearly in your customers’ hands — where your customers want it 
and where modern data standards require it. Your customers have the ability to update their preferences, including types 
of communication, email and SMS preferences and how information is shared. Not only is this required for compliance 
with GDPR and other data standards, it is what consumers now expect.

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An opt-in box is checked providing an audit trail of consent management in the Janrain customer preference center

Ensure compliance

New data standards — such as GDPR — require businesses to give customers the ability to control consent. Giving your customers access to the Janrain Preference Center is an important aspect of managing consent responsibly and in accordance with GDPR and other security standards.

The Janrain customer preference center centralizes consent management for email subscriptions, SMS and other communications.

Consolidate consent

The Preference Center console provides access to multiple areas of consent — including email and other communication preferences and app settings. Your customers can get a clear snapshot of their consent profile and quickly make the adjustments they want.

An award illustrates improved customer satisfaction from implementing best practices for preference management.

Provide excellent service

The days of blanket consent are over. When brands put communication controls in their customers’ hands, they forge greater trust and customer loyalty. The Janrain Preference Center is not just about maintaining compliance, it’s also about building strong relationships.

About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences – while providing your organization with deep customer insights.

Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.
Overview  Next feature 
A cloud with a lock illustrates the security that protects your customer data in the Janrain customer preference center.
A cloud with a lock illustrates the security that protects your customer data in the Janrain customer preference center.

Customer preference management is one part of making sure that your customer identities and access are managed in compliance with modern data standards. The Janrain Identity Cloud gives you compliant identity management by design.

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