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Customer Insights & Segmentation

Blog

5 steps to crafting a powerful omnichannel digital marketing strategy

5 steps to crafting a powerful omnichannel digital marketing strategy

For decades, marketers have adhered to a deceptively simple maxim:…

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Webinars

WEBINAR: The next generation of customer identity insights

WEBINAR: The next generation of customer identity insights

Are you getting the customer insights and actionable intelligence…

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Blog

Get more out of your brand's website

Get more out of your brand's website

The customer engagement landscape has changed dramatically over the…

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Blog

The Identity of Things

The Identity of Things

Four systematic considerations to manage and leverage the data influx…

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White Papers

Sample RFP for Customer Identity and Access Management (CIAM) Platforms

Sample RFP for Customer Identity and Access Management (CIAM) Platforms

What selection criteria should you use when evaluating CIAM solutions…

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White Papers

Identity at the Center of Today’s IT Infrastructure

Identity at the Center of Today’s IT Infrastructure

To grow business revenue, modern brands are turning to hyper-…

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Blog

What is explicit consent (and why does it matter)?

What is explicit consent (and why does it matter)?

The Wild West era of consumer data collection is coming to a close.…

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Industry Research

Ovum Research: First CIAM vendor to integrate fraud detection technologies

Ovum Research: First CIAM vendor to integrate fraud detection technologies

Ovum Research

On the Radar: Janrain is the first CIAM vendor to…

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Webinars

US Consumer Research 2017: The Impact of Trust on Brand Engagement

US Consumer Research 2017: The Impact of Trust on Brand Engagement

US Consumer Research 2017: The Impact of Trust on Brand Engagement…

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Blog

How Pfizer used digital transformation to empower patients in 2016

How Pfizer used digital transformation to empower patients in 2016

Digital technology is changing the way many industries operate, but…

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Infographics

Tips for Marketing to Trump and Clinton Supporters

Tips for Marketing to Trump and Clinton Supporters

Spoiler Alert – Democrat and Republican Customer Identities Are More…

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Infographics

Infographic: The Hard Truth – You’re Losing Your Online Customers

Infographic: The Hard Truth – You’re Losing Your Online Customers

I have a good friend, a happily married Jewish guy in his late 40’s…

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