A leading pharmaceutical company applies science and global resources to bring therapies to people that extend and significantly improve lives through the discovery, development and manufacture of healthcare products. Their portfolio includes medicines and vaccines, as well as many of the world’s best-known consumer healthcare products. They work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. They collaborate with healthcare providers, governments and local communities to support and expand access to reliable, affordable healthcare around the world.
Geographic regulations for promoting product and services to healthcare providers (HCPs) affected the pharmaceutical company’s goals to bring therapies to market quickly. They needed a solution that would give HCPs seamless and secure access to their secure professional website to take advantage of prescription drug promotions while remaining in compliance with specific country regulations.
Janrain defined and developed a unified, secure and scalable global registration platform for the pharmaceutical company. This granted HCPs worldwide equal access to regulated medical resources while meeting geographically diverse compliance standards. Additionally, Janrain’s integrations with existing marketing technology platforms enabled the pharmaceutical company to personalize their marketing efforts to HCPs worldwide.
The pharmaceutical company was able to bring new therapies to market faster. Delivery of sample prescription medication and resources was expedited from weeks to days enabling HCPs to improve patient care and enhance the quality of life for their patients quickly and efficiently.