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2014 Consumer Research: Social Login and Personalization

In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities.

Surveying a cross-section of approximately 600 U.S. consumers, the results show that consumers are not only being mistargeted, but that 94% are taking action, including automatically deleting and unsubscribing from emails and never returning to websites as a result. At the same time, social login is now a familiar option for consumers, and more than 50% use it. More importantly, those who do use it are much more engaged and likely to be brand advocates.

2014 consumer research social login and personalization1

Download the full report to learn how social login and registration can help fuel your personalization efforts.

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