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2014 EU Consumer Research: Perceptions of Social Login and Personalisation

consumer research perceptions of social login and personalisation

Each year, Janrain commissions Blue Research to help us take the pulse on how consumers in the EU perceive social login, its value, and the trend toward marketing personalisation. Findings from the most recent report demonstrate that consumers in the UK, Germany and France are fatigued with mistargeted messaging, and are more likely to engage with companies and brands that recognize them and deliver personalized experiences.

Download the full report to learn which brand behaviors will sever a customer relationship and how to leverage social login and profile data to deliver superior digital experiences that will keep your customers coming back.

Alternatively, you can listen to the findings presented by Paul Abel Ph.D. of Blue Research on how consumers in the UK, Germany and France view social login and marketing personalization

Get this Industry Research