B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This Forrester Research report provides marketers with best practices for building a customer-friendly preference center and an enterprise preference management strategy that engages and retains customers.
Replete with examples from leading consumer brands like Sephora, Nestle Purina, Rent The Runway and more, this Forrester Research report is essential reading for B2C marketers.
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