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The Anatomy of a Preference Center

Forrester - how to manage consumer consent with enterprise preference management

Forrester Research Report:  Enterprise Preference Management Gives Consumers Control For Better Customer Engagement

B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management can play a key role in this strategy: In a value exchange, customers share more data about themselves, their interests, and marketing preferences that marketers can then use to send relevant messages. This Forrester Research report provides marketers  with best practices for building a customer-friendly preference center and an enterprise preference management strategy that engages and retains customers.

Download this preference center best practices report and learn:

  • How preference management solves the privacy-personalization paradox
  • The three key components for a customer-friendly preference center
  • Why your preference center must be connected to your customer data strategy
  • How to strategically plan your enterprise preference management implementation
  • How consent management and preference centers are converging

Replete with examples from leading consumer brands like Sephora, Nestle Purina, Rent The Runway and more, this Forrester Research report is essential reading for B2C marketers.

Complete the form to get your complimentary copy, courtesy of Janrain - the leader in customer identity and access management.

Get this Industry Research