Our new survey shows many American consumers are in favor of regulations designed to give them greater control over how businesses use their personal data. 78% of them were aware of the Facebook data-sharing scandal, in which political consultancy firm Cambridge Analytica gained access to private information on more than 87 million Facebook users. 94% reported being generally concerned about their data and 57% said that the scandal made them even more concerned about their data privacy and security than they were before.
|Are you aware of the Facebook/Cambridge Analytica scandal?|
|Did the Facebook/Cambridge Analytica scandal change your opinion about sharing your personal data online?|
The survey results show that many American consumers are open to regulations designed to give them greater control over how businesses use their personal data. 69% of those surveyed would like to see privacy laws like the European Union’s General Data Protection Regulation (GDPR) enacted in the US.
|The General Data Protection Regulation (GDPR) gives European Union citizens greater control over how businesses can use their personal data. Would you like to see similar laws enacted in the US?|
When asked which of the GDPR provisions they’d most like to see enacted in the US, 38% responded with the ability to control how their data is used while 39% favored the “right to be forgotten” rule, which requires organizations to delete data they may have on a European user should the user ask.
|Which of these provisions of GDPR would you most like to see applied in the US?|
Despite the strong reaction to the Cambridge Analytica scandal, a third of Americans are still in favor of websites and mobile applications that use their data to provide more personalized ads and experiences—as long as the business behind the site or app is protecting their data and using it responsibly.
The problem is a matter of trust: of those who aren’t okay with trading personal data for personalized experiences, half of them simply don’t like the idea of companies watching them online. Meanwhile, 43% don’t believe businesses in general care enough to keep their data private and secure while 73% agree businesses simply “know too much.” Two-thirds go so far as to say this affects their behavior online.
|Are you in favor of web sites or apps using what they learn about you to serve up advertisements that you might find interesting?|
|What are your feelings toward web sites in general today?|
|Do you think web sites know too much about you?|
1,051 US-based residents 18 years-old and over participated in Janrain’s Consumer Attitudes Toward Data Privacy Survey, conducted online in April of 2018.
For the complete survey results please download the report.
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