Consumer Identity and Access Management (CIAM) has emerged in the last few years to meet evolving business requirements. Many businesses and public sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store, and analyze data on consumers in order to create additional sales opportunities and increase brand loyalty. Know Your Customer (KYC) initiatives, particularly in the financial sector, are another example of the business driver motivating exploration and adoption of CIAM.
This KuppingerCole Leadership Compass provides an overview of the leading vendors in this market segment. Picking solutions always requires a thorough analysis of business requirements and a comparison with product features. Leadership does not always mean that a product is the best fit for a customer and their requirements. However, this Leadership Compass will help identify those vendors that businesses should evaluate more closely.