I have a good friend, a happily married Jewish guy in his late 40’s who frequently posts updates to Facebook. He finds it amusing that he is constantly shown ads for the Christian Mingle dating service when he updates his status. At one level, I also think it’s a bit funny.
But I also see it as a gigantic wake up call to all of us in digital marketing. The fact is, consumers are increasingly finding this sort of thing more annoying than amusing. And they’re beginning to take action. We’ve sponsored a number of different research projects that each keep coming back with similar – and a bit terrifying – results:
We recently released this infographic highlighting some of this research. The data is clear, and getting more compelling by the day: Personalize your customer interactions, or risk being left behind.