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Identity Q&A

What are the benefits of CIAM?

According to Forrester Research, CIAM platforms enable personal trusted digital experiences that can increase customer engagement and brand loyalty while maintaining security and privacy. Benefits include:

  • Streamline new customer acquisition and registration processes
  • Manage user consent to meet compliance with global privacy requirements.
  • Provide user-centric capabilities for preference management.
  • Provide a consistent, secure omnichannel user experience.
  • Deliver identity reporting and analytics.
  • Integrate with other customer-centric systems of insight.

Source: The Forrester Wave™: Customer Identity and Access Management, Q2 2017, Forrester Research Inc., June 15, 2017