According to Forrester Research, CIAM platforms enable personal trusted digital experiences that can increase customer engagement and brand loyalty while maintaining security and privacy. Benefits include:
- Streamline new customer acquisition and registration processes
- Manage user consent to meet compliance with global privacy requirements.
- Provide user-centric capabilities for preference management.
- Provide a consistent, secure omnichannel user experience.
- Deliver identity reporting and analytics.
- Integrate with other customer-centric systems of insight.
Source: The Forrester Wave™: Customer Identity and Access Management, Q2 2017, Forrester Research Inc., June 15, 2017