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Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

Identity Q&A

IAM vs. CIAM - How do IAM and CIAM compare?

Traditional IAMCustomer IAM
Manages employee identity within company.Manages customer identity across channels.
Users signed up by the company, key profile data completed by IT or HR.Users sign themselves up, enter profile data themselves.
Authentication against internal directory services.Authentication against public services like OpenID and social media as well as internal directory services.
Users are known and captive: employees, contractors, partners. Trust is assumed.Users are unknown until registration, may create multiple, inaccurate or fake accounts. Trust cannot be assumed.
Workforce users have few options to switch, will tolerate performance and latency issues.Prospects and customers have many options, intolerant of performance and latency issues,
Scalable to 10s to 100,000s users, one identity each.Scalable up to 100s of millions of users with up to billions of consumer identities.
Many heterogeneous IT systems, on a closed, corporate networkMany heterogeneous IT systems, on public networks (Internet).
Identity Provider (IdP) is typically one central internal IT system.Many decentralized Identity Providers – Social Login through Facebook, Google, LinkedIn, etc., and traditional login.
Employee profile data collected for administrative and operational purposes.Customer profile data collected for critical business purposes (transactions, marketing, personalization, analytics and business intelligence).
Integration with HR and ERP systemsIntegration with a broad landscape of marketing and sales automation technology, analytics systems, and security and compliance solutions.
Management of personal data and user privacy/preferences/ consent happens only within a tightly controlled homogenous corporate environment.Handling of personal data subject to a broad variety of privacy and data protection regulations that differ between regions and require to enable users to view, modify and revoke preference and consent settings.