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Cross-Channel Audience Development

Cross-channel audience development pannel disscussion at Media Tech 2016

Cross-channel audience development isn’t a new initiative for media brands and up until now these strategies have been more aspirational or failed more often than they have succeeded. As the digital technology landscape continues to grow in complexity, technologists are looking to build new bridges between their businesses and the consumer.

There must be a horizontal layer across all functional barriers, experiences and technologies (not just marketing) – offline and online. This layer is the customer identity hub.

Hear how The Atlantic and Mashable are successfully executing cross-channel strategies to:

  • Drive digital subscriptions
  • Understand the customer journey across online and offline experiences
  • Engage their audience with the right message at the right time