Unlocking consumers' digital identities in a way that respects their privacy and honors their consent will be the driving force for future brand innovation. Opportunities to better understand user behaviors, to create unified, 360-degree digital identities and deliver truly personalized experiences are made real by advanced customer identity management platforms like the Janrain Identity Cloud. In this presentation from 2018, Janrain CEO Jim Kaskade details 10 identity calls to action facing businesses today and how customer identity and access management is at the core of innovation.