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2013 UK Consumer Research: The Value of Social Login

96% of UK consumers report having been mistargeted for online promotions, offers, ads and content leading to missed engagement opportunities. In the era of Big Data, why is this still such a problem, and what can marketers do to improve?

Find out as Paul Abel, PhD and Managing Partner of Blue Research discusses the findings of Janrain’s much-anticipated annual consumer research study on consumer perceptions of social login.

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