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2015 EU Consumer Research: The State of Identity and Mistargeting

95% of EU consumers report being mistargeted by marketing messages and promotions, resulting in increased email unsubscribe rates and general disinterest in a company’s products and services. Being able to accurately identify your audience—and provide them with relevant offers—is vital to keeping them engaged and tuned in.

Our annual consumer research findings are in, and the numbers make a compelling case for prioritising personalised marketing. Watch to hear a webinar presentation with market research consultant, Eric Anderson and learn more about the state of consumer identity and mistargeting across the UK, France and Germany.

Watch this webinar