Digital has shifted the balance of power from insurer to customer. As consumers play bigger roles in the data economy, their expectations for personalized omnichannel experiences are rising - along with access to new types of insurance data from their smart home devices and connected vehicles. Smart digital insurers will take advantage of customers’ demand for omnichannel experiences and collect richer data while remaining transparent, letting customers see — and change — what’s known about them. The result? Insurers gain data and insights to create trusting relationships with customers, leading to greater loyalty--and sales. To deliver on that vision, insurance companies are turning to customer identity and access management software to provide consumers with seamless and secure access to the new world of digital insurance.
Watch this on-demand webinar, featuring Janrain CEO Jim Kaskade with Forrester Analyst Ellen Carney, to learn: