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Fireside Chat with Cox Media Group - Accelerating Business Value from Digital Transformation with Customer Identity Management

Every business is being transformed by digital technology. As you move toward a digital future, your business needs to change faster than ever. But, how do we show sustained progress and results along the way?

Hear from our featured guest, Traci Schoenberg, from Cox Media Group as she shares her insights on how CMG put together a recipe to ensure they realize increasing business value from their digital transformation initiatives. Alongside Jamie Beckland, VP of Product at Janrain, they will also discuss the challenges and opportunities of establishing a unified customer identity across their integrated broadcasting, publishing and digital media business units.

Attendees will learn about:

  • How to structure your team to maximize the business impact of digital
  • How to find value in every initiative
  • When to fully operationalize digital initiatives
  • What is the strategic impact of identity for digital transformation

Speakers:

 Traci Schoenberg
 Traci Schoenberg

Traci Schoenberg

Director, Audience Engagement
Cox Media Group

 Jamie Beckland
 Jamie Beckland

Jamie Beckland

VP, Product
Janrain

Watch this webinar