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How to Increase Loyalty with CIAM


  • Sarah Buxton, co-founder of The Observer Effect. Over the last 10 years, she has started, scaled, failed, acquired, supported, promoted and driven forward businesses in both B2B and B2C environments.
  • Jamie Beckland, VP of Product at Janrain. He has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004.

Digital experiences and customer data have become the foundation of modern business success. However, traditional, one-way communication from brand to customer has now been replaced with a new interactive exchange between brand and customer built on experience, value and loyalty.

The entire customer experience now requires diligent monitoring to be satisfactory in all its phases. Meanwhile, the fragmentation of communication channels and devices is constantly developing at the same time customer expectations are moving toward increasingly personalized and synchronized interactions. In order to satisfy these demands and provide the customer with an holistic experience across channels, the most digitally advanced brands are consolidating their marketing strategies and data infrastructure around a single source: the customer’s identity.

Customer Identity Management helps companies truly know their customers in order to personalize their engagement.

In this webinar, Sarah Buxton and Jamie Beckland will share their perspective of how to grow business revenue and turn your brand into hyper-personalized engagements.

You will learn how to:

  • Understand the actual needs of the customer
  • Unify a customer’s digital identities into one and manage them in a centralized platform
  • Personalize experiences to drive deeper customer engagement
  • Customer Identity and Access Management (CIAM) approaches

Watch this webinar