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Identity is the Key to a Competitive Advantage

Getting to Know Your Customers: Identity is the Key to a Competitive Advantage

Enterprises are waking up to the imperative to demonstrate a competitive user experience. Providing a secure, seamless and unified customer experience across multiple channels is no longer a nice-to-have, but a business necessity. One way to achieve this is through deploying a Customer Identity and Access Management (CIAM) solution.

Customers see the benefits immediately with reduced friction through multiple login options and an improved customer experience with self-service tools and progressive profiling. This ultimately leads to improved brand engagement, greater transaction satisfaction and the increased likelihood of mid- to long-term brand loyalty.

Get insights into the opportunities and benefits of customer identity management in this webinar with featured speakers Gary Rowe and David Goodman of TechVision Research and Bryta Schulz of Janrain.Attendees will learn about:

  • The CIAM value proposition and business rationale for the enterprise
  • Getting the right balance between enterprise IAM and CIAM
  • Eight steps an enterprise should take to best leverage CIAM

Speakers:

 Gary Rowe
 Gary Rowe

Gary Rowe

CEO & Principal Consulting Analyst
Tech Vision

 David Goodman, Phd
 David Goodman, Phd

David Goodman, Phd

Principal Consulting Analyst
Tech Vision

 Bryta Schulz
 Bryta Schulz

Bryta Schulz

VP, Marketing
Janrain

Watch this webinar