Enterprises are waking up to the imperative to demonstrate a competitive user experience. Providing a secure, seamless and unified customer experience across multiple channels is no longer a nice-to-have, but a business necessity. One way to achieve this is through deploying a Customer Identity and Access Management (CIAM) solution.
Customers see the benefits immediately with reduced friction through multiple login options and an improved customer experience with self-service tools and progressive profiling. This ultimately leads to improved brand engagement, greater transaction satisfaction and the increased likelihood of mid- to long-term brand loyalty.