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Omni-social: How to create community in the digital places you own AND the places you rent

The pendulum has swung. Critical changes in consumer behavior, combined with social networks’ need to monetize, have completely turned the online community world upside down.

Gone are the days when the best way to interact with your customers was by participating in a global playground owned by a third-party. Now, the best communities are again owned and operated by brands themselves. Unlike the previous era of owned communities where functionality was often clumsy and data-driven insights were scarce, today’s brand communities are powerful, interactive platforms that spin off a cornucopia of customer-level information every second.

This free Webinar features ideas and counsel from customer experience consultant and New York Times best-selling author Jay Baer, Jamie Beckland, digital strategist and Vice President of Marketing at Janrain as well as Rahul Aggarwal, General Manager, Customer Engagement at Janrain.

In this Webinar you will learn:

  • The advantages (and disadvantages) of owned communities vs. attention sharecropping
  • What consumers really want in a community destination
  • How to mimic (and improve upon) the familiar feel and functions consumers have been conditioned to look for in online communities
  • How to use communities to create a treasure trove of information that will improve your marketing and customer experience
  • Specific examples of owned brand communities, how they work, and what’s under the hood

Watch this webinar