The pendulum has swung. Critical changes in consumer behavior, combined with social networks’ need to monetize, have completely turned the online community world upside down.
Gone are the days when the best way to interact with your customers was by participating in a global playground owned by a third-party. Now, the best communities are again owned and operated by brands themselves. Unlike the previous era of owned communities where functionality was often clumsy and data-driven insights were scarce, today’s brand communities are powerful, interactive platforms that spin off a cornucopia of customer-level information every second.
This free Webinar features ideas and counsel from customer experience consultant and New York Times best-selling author Jay Baer, Jamie Beckland, digital strategist and Vice President of Marketing at Janrain as well as Rahul Aggarwal, General Manager, Customer Engagement at Janrain.