Customer identity data forms the foundation for analyzing, understanding and predicting consumer behavior and customer journeys from first contact to purchase decisions to long-term brand loyalty. Managing digital identities and extracting business value out of the associated data is complex and commonly referred to as customer identity and access management (CIAM).
While many large enterprises rely on some form of identity management, not all solutions are created equal, and it is important to understand the native capabilities of CIAM as well as its fundamental differences from alternative identity management solutions.
Decision makers in both technical and non-technical roles who need to make informed decisions on how to best implement CIAM in their organization.
Director, Product Marketing