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Understanding Customer Identity and Access Management (CIAM)

Understanding Customer Identity and Access Management (CIAM)

The differences between CIAM and traditional identity management

Customer identity data forms the foundation for analyzing, understanding and predicting consumer behavior and customer journeys from first contact to purchase decisions to long-term brand loyalty. Managing digital identities and extracting business value out of the associated data is complex and commonly referred to as customer identity and access management (CIAM).

While many large enterprises rely on some form of identity management, not all solutions are created equal, and it is important to understand the native capabilities of CIAM as well as its fundamental differences from alternative identity management solutions.

Watch this 45-minute webinar to learn:

  • How a modern CIAM solution manages customer identities on a large, global scale.
  • The difference between CIAM and traditional identity management (often also referred to as enterprise IAM, employee IAM, workforce IAM or just IAM).
  • Pros and cons of in-house software development and commercial-off-the-shelf (COTS) solutions and different options from the perspective of ‘build vs buy’ – such as implementation on-premise, in a colocation, on private, hybrid or public cloud environments, or using Software as a Service (SaaS) and Platform as a Service (PaaS) approaches.
  • What business intelligence an enterprise can derive from an extensible CIAM solution.

Who should watch this webinar?

Decision makers in both technical and non-technical roles who need to make informed decisions on how to best implement CIAM in their organization.


 Sven Dummer
 Sven Dummer

Sven Dummer

Director, Product Marketing

Watch this webinar