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Using Identity Data in 2018

Using Identity Data in 2018

Best practices to maximize your business impact

Digital transformation is a topic of conversation in every boardroom as today’s enterprises are challenged to provide highly relevant, personalized customer experiences that transcend channels. While there is no shortage of data in today’s digital landscape, business leaders struggle to make it actionable.

In the age of the digital consumer, a robust customer IAM platform provides deep customer insights that drive business value and revenue. Watch this 30-minute webinar to learn best practices to optimize your customer identity data management strategy for business impact. We also share case studies from brands that used identity data to stand out amongst their peers.

Watch this engaging discussion about:

  • Progressive consent and profiling
  • The value of first-party identity data
  • Building your first-party identity graph
  • How to create a single, omnichannel view of each customer
  • Using A/B testing and rapid iteration to maximize outcomes
  • Plus 15 minutes of Q&A

Who should watch?

Business stakeholders, data-savvy marketers and brand managers, and marketing/brand-centric IT experts.


 Tim Gasper
 Tim Gasper

Tim Gasper

Director of Product Management - Read bio

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