Success on today’s web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person – age, gender, geography, interests, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize … Until now.
The technology that makes this possible is known as customer profile management – solutions that enable companies to acquire more users online and learn more about those users in order to engage them more successfully.
This guide explores effective customer profile management strategies and walks through best practices and case studies.