The General Data Protection Regulation (GDPR) ushers in a new era of consumer privacy. GDPR revolves around privacy; privacy needs a centralized identity management approach. When your business centralizes identity management, you gain the ability to cost-effectively manage consumer identities across all apps and properties. By creating multiple, purpose-specific consent options and customer-facing preference controls, you can exceed your customers’ service expectations and adhere with the requirements of GDPR.
The Janrain Identity Cloud® solves the challenge of managing customer identities for our clients. From registration and authentication through leading-edge intelligence on customer behavior, our technology is built to accommodate and activate vast volumes of customer data flexibly and securely. Our professional service teams work with our clients to chart a course to implementation that aligns with their desired outcomes and best practices in data privacy. This document presents four key GDPR articles pertaining to customer identity management and a brief summary of how the Janrain Identity Cloud CIAM solution can help.