To grow business revenue, modern brands are turning to hyper-personalized engagement. Forget loyalty programs built on coupons and rewards. We’re talking about a recurring process of personalized moments that fortify existing relationships and establish new ones.
To create the hyper-personalized engagements, businesses are looking to Customer Identity and Access Management (CIAM) platforms, a break from traditional identity and access management (IAM) solutions. IAM wasn’t designed to scale, flex, align with customer expectations, meet privacy concerns, nor comply with multiple third party privacy policies and government regulations.