The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations.
Meeting those expectations, however, requires knowing who your customers are, whenever and wherever they choose to engage with you. Our latest white paper, Marketing Continuity: A Strategic Framework for Creating Connected Customer Experiences, explores how a comprehensive and universally-accessible customer identity can knit together siloed customer profiles to enable truly seamless marketing experiences.
By centralizing data and leveraging the most high-value customer insights across the your marketing technology ecosystem, executing on a omnichannel marketing strategy is a closer reality than you might realize.