Your audience data is dispersed across system silos, but your ad revenue depends on delivering targeted messages. Segmentation is even more difficult when so much of your data is based on anonymous traffic. Furthermore, you need to convert those anonymous readers into paying subscribers.
We transform audiences into unique individuals—each with their own preferences, and interests—to help you deliver more of the content they love. Our platform allows you to collect the most accurate opt-in first- and third-party data about your readers, and aggregate it to create one central customer identity. Janrain’s engagement capabilities also allow your readers to participate in the conversation directly, creating affinity and loyalty, and allowing you to capture deeper behavioral insights.
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The Janrain platform makes it easy for your readers to fully engage with your content and digital community. We collect and manage your valuable first-party opt-in data and connect it to all of the external platforms that power your business.