Customer Data

Business Challenge

Customer data is only actionable when you can access it securely and easily within and across your marketing ecosystem. But when most of the systems you rely on are generating data that remains siloed, you’re unable to leverage it to create continuous and personalized customer experiences.

Our Solution Approach

Your customer data is the key to marketing effectiveness, and the lifeblood of your organization. The Janrain customer identity management platform collects and stores your most important identity data all in one place, and makes it accessible to every system that needs to use it. We offer pre-built connectors and APIs to connect your data with ESPs, DMPs, personalization engines, and more. And our Customer Insights capability provides a visual display of your customers for even deeper understanding.

How the Janrain Platform Helps Manage Your Customer Data

Janrain provides everything you need to collect, store, and analyze customer data all in one place, as well as the ability to use leverage that data across your technology ecosystem, for more personalized and effective marketing experiences.

  • Profile Data Storage
    Collect, store and manage customer profile data from registration forms, third-party data from social login, and additional data from data append services. Manage rights and encumbrances of different data assets, to use for personalization across different channels. Sync customer data from internal systems into a unified customer profile, and integrate with front-end and back-end tools.  Learn More »
  • Customer Insights
    Visualize and manipulate your customer profile data to build customer segments. Export segments and integrate into other marketing systems for targeting and personalization. Add custom data assets into dashboards and reports.  Learn More »
  • Registration
    Collect valuable first-party and third-party data through registration forms. Data is highly accurate and high quality. Flexible configurations to make data assets required or optional, and to collect additional data points over multiple interactions.  Learn More »
  • Social Login
    Offer social login to collect third-party data assets from social networks and other identity providers. Collect data from multiple social identities, and map into a single customer profile record. Manage rights and encumbrances of social login data to be compliant with all third party terms and conditions.  Learn More »
  • Engagement
    Build customer data assets through user-generated content experiences. Gate engagement experiences with registration, to drive data collection from customers. Add engagement data into the customer profile for additional data to create segmentation and personalization.  Learn More »
  • Single Sign-On
    Unify customer profile data across multiple websites, mobile phones, tablets, and other devices. Allow your customer to stay logged in while navigating across your ecosystem in order to maintain a central data store for customers.  Learn More »
  • Data Integrations
    Multiple integration methods to move customer profile data throughout your marketing technology infrastructure. No limits on amount of data stored, number of transfers, or system connections.  Learn More »
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