Thanks to advances in digital marketing, the consumer packaged goods (CPG) industry now has the opportunity to cultivate direct relationships with consumers – not just demographic groups, but individual members. Loyalty and trust will flow to those brands that demonstrate that they understand their consumers best. The key to success is using richer consumer data in more nuanced ways.
As the first choice of leading CPG brands, the Janrain Identity Cloud lets your brand build direct relationships through opt-in registration. We collect first-party data and third-party information from social login so you can better understand your consumers. By connecting that data to your existing marketing platforms and integrating with the advertising technologies you rely on, we help you reach your consumers anywhere. All of that, plus the strongest data privacy and controls in the industry.
“Doctor Pepper Snapple Group developed a deeper understanding of their fan base by earning access to their interests and demographic data held within their social profiles.”
Easily acquire and recognize customers across all your digital properties with an omnichannel registration and access management solution that increases conversions and improves customer experiences.
Combine demographic data with behavioral and personal preference insights on consumer interactions with your brands. Managing identities centrally creates a richer view of customer data that can increase CPG revenue and brand loyalty.
Ensure your brand’s reputation with comprehensive authentication, access management and data governance features. Janrain adheres to the strictest security and privacy best practices in the CIAM industry.
Detailed, usable and secure customer data is at the core of the value that Janrain delivers to our clients. We work with CPG brands to integrate customer profile data into your technology stack and provide real-time consumer data to your entire ecosystem.
“Social login gives us an easier way to get in, and get going. The results prove that we gave them what they want.”
Our enterprise sales team is available for consultations at every step of your CPG customer identity management journey.Contact us