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Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.
 

The Janrain Identity Cloud® for CPG brands

Thanks to advances in digital marketing, the consumer packaged goods (CPG) industry now has the opportunity to cultivate direct relationships with consumers – not just demographic groups, but individual members. Loyalty and trust will flow to those brands that demonstrate that they understand their consumers best. The key to success is using richer consumer data in more nuanced ways.

As the first choice of leading CPG brands, the Janrain Identity Cloud lets your brand build direct relationships through opt-in registration. We collect first-party data and third-party information from social login so you can better understand your consumers. By connecting that data to your existing marketing platforms and integrating with the advertising technologies you rely on, we help you reach your consumers anywhere. All of that, plus the strongest data privacy and controls in the industry.

“Doctor Pepper Snapple Group developed a deeper understanding of their fan base by earning access to their interests and demographic data held within their social profiles.”

Consumer login screen on a mobile device shows omnichannel features of Janrain’s consumer identity management solution.

Connect with consumers

Easily acquire and recognize customers across all your digital properties with an omnichannel registration and access management solution that increases conversions and improves customer experiences.

  • Simplify registration with social login and single sign-on
  • Achieve a 360-degree view of customers with demographic and behavioral data
  • Build better relationships with customer preference management
     
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Janrain’s consumer identity management solution provides a 360 degree view of the customer for CPG brands.

Better customer insights

Combine demographic data with behavioral and personal preference insights on consumer interactions with your brands. Managing identities centrally creates a richer view of customer data that can increase CPG revenue and brand loyalty.

  • Improve customer experiences with consumer identity data
  • Gain new insights from reporting tools and segment data
  • Customer journey analytics help you optimize for conversions
     
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An illustration depicts CIAM registration, authentication, security and privacy features that protect CPG brands.

Secure your customer data

Ensure your brand’s reputation with comprehensive authentication, access management and data governance features. Janrain adheres to the strictest security and privacy best practices in the CIAM industry. 

  • Real-time fraud analytics help prevent fraudulent access attempts
  • Consent lifecycle management supports GDPR compliance
  • Strict data management and scoped access controls reduce risk
  • Customer care portal simplifies user provisioning and support
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A puzzle illustrates how Janrain’s consumer identity management solution integrates with CPG brand marketing stacks.

Connect your technology stack

Detailed, usable and secure customer data is at the core of the value that Janrain delivers to our clients. We work with CPG brands to integrate customer profile data into your technology stack and provide real-time consumer data to your entire ecosystem. 

  • Simplify customer profile management with a platform that integrates seamlessly with your technology stack
  • Share real-time customer profile data with apps and digital properties for personalized omnichannel experiences. 
  • Benefit from a single view of truth for universal identity
     
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“Social login gives us an easier way to get in, and get going. The results prove that we gave them what they want.”

- Brand Customer Experience Manager

CPG Integrations

Contact Janrain today

Our enterprise sales team is available for consultations at every step of your CPG customer identity management journey.

Contact us